Boise Police Department
News Release

Michael F. Masterson
Chief of Police


Contact: Lynn Hightower
Communications Director
570-6180

FOR IMMEDIATE RELEASE

Thursday, July 14, 2011

Stop Speeding Before it Stops You!

Stop Speeding Before it Stops You!
  • Speeding contributes to more than one-third of all fatal single-vehicle crashes in Idaho.
  • One-fifth of all serious injuries are a result of speed-related crashes

    In an ongoing effort to keep Boise's roads safe, the Boise Police Department is taking part in a statewide campaign aimed at reducing crashes and letting drivers know the dangers of speeding.

    "So often, drivers tell us they just weren't paying attention to their speed, or the speed limit. That oversight that be deadly in a driver's ability to react or see hazards on the road," said Officer Eric Simunich of the Boise Police Motors Unit, a group of 15 officers who focus daily on enforcing traffic laws in Boise City.

    "Citizens tell us every day traffic is their biggest safety concern. The message behind this campaign is excessive speed causes crashes, injuries and death. 

    "ITD has done a great job with billboards, TV, radio and Internet ads educating people on the dangers of speeding. Now, we as traffic officers can follow up that education with enforcement. If motorists don't get the message from the ads, they'll get a ticket from an officer." said Officer Simunich.

    The Boise Police Department received a $29,000 grant from the ITD Office of Highway Safety to pay for overtime patrols as part in the campaign titled Stop Speeding Before it Stops You. The campaign is a speed-focused education and enforcement campaign planned for July 15-26.  During that time, Boise PD and law enforcement agencies statewide will have extra patrols on the streetsand highways looking specifically for motorists driving above posted speeds. 

    “Even one life lost to speeding is one too many,” said Cecilia Awusie, with ITD’s Office of Highway Safety. “We want all family members to make it home safely at the end of their day.”

    The education and enforcement campaign is funded by a federal grant administered by ITD. The campaign is part of ITD's commitment to achieve a goal of no deaths on Idaho’s highways as part of the state’s Toward Zero Deaths safety campaign. ITD's Toward Zero Deaths safety campaign is strongly supported by the Boise Police Department. 

    The Stop Speeding Before it Stops You campaign is also proudly sponsored by ICOPA, the Idaho Chiefs of Police Association, Boise Chief of Police Michael Masterson, President.  

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