Boise Police Department
News Release

Michael F. Masterson
Chief of Police


Contact: Lynn Hightower
Communications Director
570-6180

FOR IMMEDIATE RELEASE

Friday, February 20, 2009

02-20-09 Underage Drinking Advertisements

02-20-09 Underage Drinking Advertisements

Boise February 20th, 2009 - Boise Police are teaming up with local stores and advertisers to help curb underage drinking. 

Starting this weekend posters will begin going up in area Jackson's convenience stores and state liquor stores urging citizens to report underage drinking. In addition, digital billboards will be seen around the greater Boise area for one week with the same message thanks in part to Lamar Advertising. The billboards and posters are part of a push leading into spring break that officers hope will encourage young people to think twice before deciding to put themselves and others at risk.

"We want kids, and those who supply them with alcohol, to think about what can happen when you decide to do take that chance. The consequences of underage drinking can be catastrophic financially and physically." said Boise Police Officer Jermaine Galloway. Officer Galloway heads up many of the department's underage alcohol education and enforcement programs. "From DUI's to serious accidents or worse, people need to look at the possible outcome of their decisions."

 Penalties for providing alcohol to underage youth:

  •   A person who sells or furnishes alcohol to an underage youth will face fines between $500 and $1,000 plus up to one year in jail. 

    Dangers of Underage Drinking:

    It's well documented, underage drinking can lead to tragedy. Underage drinking is a factor in the 4 leading causes of death in people ages 10 to 24: motor vehicle crashes, unintentional injuries, homicide and suicide.      

    Underage alcohol use can be prevented. Research shows teens are less likely to drink alcohol when access is difficult, both in the home and in the community, and parents explain that they expect "no use" before age 21 and monitor their children's activities.

      Research shows underage youth are less likely to drink and drive when the zero tolerance laws and consequences are publicized and enforced.

    For more information on Preventing Underage drinking, go to:

  • www.madd.org
  • http://www.surgeongeneral.gov/topics/underagedrinking/
  • http://camy.org/      (Center on Alcohol Marketing and Youth)