McDonalds & Boise PD Team up to "Catch" Kids Buckling Up
Boise, Dec. 12, 2006 – They may not look like Santa, but Boise Police Officers have a gift for kids who are “caught” buckled in their seat belts or car seats.
Thanks to a partnership with Boise area McDonald’s restaurants, beginning today, Boise Police will give kids coupons good for treats at McDonald’s whenever the officer sees a child is properly restrained in a child safety seat, booster seat, or seat belt during a traffic stop.
“We prefer to “catch” kids being good when they are properly restrained rather than giving a citation or responding to injury crashes when they are not properly restrained,” said Sgt. Rich Fuhriman of the Boise Police Motors Unit.
"McDonald’s is being very generous with these coupons so officers can reward children for setting a good example for all of us,” said Fuhriman.
"It is an honor to team up with the Boise Police Department to help promote the safety of children," said Dick Darmody, McDonald's Treasure Valley area Owner-Operator. "We hope by rewarding kids for being buckled in their seatbelts or car seats, more children will remain safe while on the road."
Background: Idaho law says that every person in any seat is required to be buckled up. The fine amounts vary from $10 to $51.50. The law reference child seats states that any child under the age of 7, is required to be in the appropriate child restraint, which may mean a booster seat for bigger kids. The fine amount for that violation is$69.
Motor vehicle crashes are the leading cause of death for children ages 4-15.
Nationwide in 2004, the use of child restraints saved the lives of an estimated 451 children age 4 and under, according to the National Highway Transportation Safety Administration.